David Mariampolski Creative Direction | Design Guidelines

I am an Art Director and creative specialist with extensive experience in branding, advertising, print, large-scale display, web & mobile development. I am a collaborator who works well with Marketing, HR, Sales and Executive leadership as well as with junior talent.

As a lead creative, I have been the direct liaison between marketing, sales, product and tech production teams. My collaborative interpersonal skills and willingness to do whatever it takes to succeed makes me a valuable team player. I am accustomed to being accountable for revenue performance under tight deadline environments and functioning within strict requirements. I have been responsible for guiding and developing junior creative talent with clear, constructive critique throughout the project lifecycle.

Custom, targeted mini-site with video -- on multi-formats. Overcame the challenge of Medical Legal Review through precise design and focused communication with cross-functional teams.

Clinical presentation mini-site with detailed charts and graphs necessitating flexibility and quick response to changes.

Lengthy targeted clinical presentation that strengthened the collaboration between the creative, ad ops and editorial teams.

Mini-site that was edited and re-formatted from agency assets to fit the WebMD/Medscape grid.

Advertising package of standard + expanding ad units - created from agency assets.

Custom advertiser's mini-site, re-formatted from client/agency graphics to fit the WebMD/Medscape grid.

Brand guidelines that I amended and redesigned -- showing the primary color palette and the secondary palette that I created for the AIG Private Client Group

Brand guidelines design/layout descriptions with examples - focused yet easy to produce marketing materials from desktop software.

Color-coding description and examples

Re-designed informational brochure based on my design guidance and approved by the head of Marketing Communications.

Re-designed informational brochure interior page - based on my design guidance

Re-designed informational brochure based on my design guidance

Re-designed informational brochure interior page - based on my design guidance

Detailed brand guidelines and developer's build book that I re-wrote and amended for Cleveland Clinic's 50,000 page website.

The guidance needed to be precise for internal teams and for external clients and developers.

I designed a stand-alone website for a specialty/service-line that requested a visually unique look-and-feel that lived outside of the core branding.

I collaborated with an international team to produce a mini-site for the soon-to-open hospital in Abu Dhabi.

Interior page for the Cleveland Clinic Abu Dhabi mini-site. This page displays my creative direction and attention to detail while collaborating with international clients and agencies.

Featuring my art direction and photography - this mobile promotion was on the front page of Cleveland Clinic's website.

This is a photo of a wrap-around-stadium digital promotion that I created for Cleveland Clinic's Children's Hospital.

This phone book - featuring a back-cover ad that I developed and produced (in San Francisco) was delivered to my apartment building in New York - 4 years after the remnant deal was made.

An eCommerce landing page that I art directed when I joined American Greetings.

Advertising implementation/ custom "roadblock" package that I designed and produced from agency-supplied assets.

Award-winning integrated marketing campaign for Sony Pictures includes a custom "site-skin" promotion that I designed from agency assets.

Contest page for Sony Pictures includes a custom "site-skin" promotion that I designed and developed from agency assets. This project was unique because it leveraged consumer generated content.

The following portfolio displays a sample of my work in reverse chronological order.

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